Strategy before tactics. Plus outstanding creative. Always!

Problem: Limited start-up resources and capabilities for growth and expansions. 

Insight: With a clear brand strategy and narrative plus automatization tools, the brand is more likely to achieve status, sales and success. 

Strategy: Build an e-commerce platform and use a reality show (“Me or the Menu” on the Food Network/Discovery+), PR and social media to establish core story lines and reach local as well as national audiences. 

Results: Passive income growth with minimal investment during the critical launch phase.

Website:  Leland Brooklyn

Problem: In an era of false promises of greenwashing within the fashion industry, must establish brand reputation as trustworthy and sustainable. 

Insight: Millenials/Gen Z will to pay a premium for sustainable products. Zero sustainably positioned athleisure sandal brands. Market size: $9 Billion/Annually. 

Strategy: Develop an Aathleisure slide sandal. 

Results: Designed and created new athleisure sandal with circularity in mind. DTC market approach leveraging research, Shopify Plus and 360 tactics scheduled to launch in 2022/23.

Problem: Creating websites with external help is costly. Allyou.net provides an easy DIY solution but needs a lift in subscribers. 

Insight: Front-end editing makes website building for young creatives simple and affordable. 

Strategy: Boost sign-up through effective targeting of graduate niche audiences.

Results: Increased membership by 64% during six-month campaign following launch.

Website: allyou.net

Problem: No allocated advertising budget for DACH markets and challenging product categories.

Insight: Creative PR ideas generate media interest and result in more in-depth press coverage.

Strategy: Facilitate product launches and re-launches through unconventional PR including exhibitions, fashion shows, and collaborations.

Results: Raised brand awareness and obtained 100K+ media coverage ROI.

Website: coral.de